Our services.

Reduce startup risk with intelligence and compassion.

65% of startups fail due to founder conflict. Founders will place an expert at major risk points including business development, finance, and marketing. Yet, startups do not have the culture or habit of placing an interrelational expert at the risk point of founder conflict. 

As a trained clinician and entrepreneur, I want to provide my clinical services to startup founders and entrepreneurs. I love startups and the lifeforce that surrounds them. I am energized by the courage and relentless innovation and hard work of founders. It’s home for me. 

I have been surrounded by entrepreneurs my entire life. A grandchild of Mexican immigrants, I was steeped in the values of hard work and rewarded for ingenuity that could help “the family business.” I saw my grandfather build a successful architectural firm, my mother, a successful dog shampoo business that took us to Westminster and shows around the world, and an uncle who made a name for himself in mergers and acquisitions. 

I have experienced the feast and famine that accompany the cycles of startups and small business. I know the sacrifice it takes to bring an idea to life. I also know how rewarding ownership can be and the swell of pride that comes with owning a successful business. 

Looking to larger impact, I believe that addressing founder conflict makes for a healthier and kinder startup ecosystem that inevitably leads to healthier and kinder products and services. 

Creativity is one of humanity's greatest assets and I want to use my unique intersection of competency to strengthen interpersonal connections, tolerance, and skills for having direct and meaningful conversations. 

Especially with the increasing integration of AI into technology and our everyday lives, I think now more than ever, the ability to meet conflict with skillful directness and compassion will be paramount for shaping technologies that inevitably learn from how we treat one another.

“You never change things by fighting the existing reality.

To change something, build a new model that makes the existing model obsolete.”

Buckminster Fuller

Schedule a call